Zanna Creative Ltd


Passion. Experience. Insight.


director and lead Consultant 

Suzie Norton 

Suzie has 20 years experience within the UK's creative and cultural sectors, working in senior positions across a variety of fields. She is an experienced leader with specific expertise in formulating strategy, organisational and board development, partnership and stakeholder management and advocacy.

Suzie started her career in Westminster working as political producer and reporter for GMTV, where as a Member of The Lobby in the Parliamentary Press Gallery she developed a deep inside understanding of the workings of government and established contacts that remain to this day. Then moving to the BBC where as a Senior Broadcast Journalist she produced documentaries for the award winning current affairs programme Inside Out.

Then, as the inaugural Director of Film Birmingham she was responsible for establishing the city's first film office and setting up its first digital festival 'Hello Digital'. In this role Suzie was also part of the Senior Management Team for Birmingham City Council's Cultural Division responsible for overseeing the Arts Strategy for Birmingham and a £10.5m budget. 

Following which Suzie was appointed CEO of regional screen agency Screen WM, responsible for the strategic development of the film, TV and games industries in the West Midlands. Her role involved working nationally and internationally advocating for the UK creative industries and working with multiple partners and stakeholders. She oversaw large scale government and European funding bids raising £20m for investment in the region. Delivery programmes included a £10m digital innovation project with Channel 4, a multi-agency creative business development programme and a £5m feature film equity investment fund. She also led significant organisational change including a full company restructure and a governance review of the Screen WM board. 

Suzie has since gone on to be appointed to several non-executive positions including Vice Chair of the national film agency for Wales Ffilm Cymru Wales and as an Ambassador for UpRising, a UK-wide youth leadership organisation providing pathways to power for talented individuals from diverse and under-represented backgrounds . Until recently Suzie worked as an independent consultant and has produced two feature films.  She established Zanna Creative in July 2017, with clients including HOME Manchester, Channel 4 Random Acts, British Council, SharpFutures, BFI Film AcademyWest Midlands Combined Authority, The Electric Cinema and London Arts in Health Forum.

Suzie's Film and TV credits can be found here.


Education and Training 

The University of Hull. 1998

Clore Leadership Programme
Inaugural Film Fellow 

Formulating Strategy
Ashridge Business School

Coaching Fundamentals
CTI Coaching, London 

Storytelling for Business  
RADA, London

Design Thinking
IOEE Academy, London

Theory of Change
Creative United,UK

Mindfulness-Based Cognitive Therapy
Formal training at Birmingham Buddhist Centre and ongoing practice















Appointments and Awards 

  • Fellow of the Clore Leadership Programme

  • Vice Chair - Ffilm Cymru Wales

  • Fellow of the Royal Society of Arts

  • Ambassador and Mentor - UpRising Youth Leadership

  • Vitalise Business Woman of the Year 2010